The Best Work You May Never See: Animal Foundation’s “Pet Dog”

This tongue-in-cheek infomercial style longer form PSA promotes the many advantages of having a pet dog–as we see canines serve as floor cleaners (eating spilled food), a barking alarm system when someone rings the doorbell, a concierge fetching the morning newspaper, a babysitter, even a physical fitness trainer (with the “gym attachment” of a leash bringing master and dog together to jog).

Agency R&R Partners conceptualized the spot, directed by Bill Aylward via FiveSix Productions. The spot is part of an integrated campaign to promote pet ownership and drive traffic to the Animal Foundation’s where dogs and cats can be adopted.