The 2008 benefit concert was moved to a more intimate setting at Wynn Las Vegas. This change brought with it a variety of event and public relations challenges such as working with a new site team...
Established in 1994, the Andre Agassi Foundation for Education was created to provide recreational and educational opportunities for at-risk youth in Las Vegas. The AACF hosts an annual benefit concert, the Andre Agassi Grand Slam for Children, which raises millions annually to benefit the Andre Agassi College Preparatory Academy, a model charter school in West Las Vegas. Past recipients have also included the Andre Agassi Boys & Girls Club; Child Haven; Boys Hope/Girls Hope of Nevada; YMCA of Southern Nevada and many more. Fourteen Grand Slam concerts have raised more than $90 million to benefit these organizations.
R&R Partners has worked with the AACF since its inception, supporting and promoting AACF, the charter school and the annual Grand Slam event. Our work has included the development of marketing plans; public relations efforts; the creation of promotional materials, invitations, programs, and other collateral; and government affairs efforts on behalf of the charter school at the Nevada Legislature.