Embrace the Romance
By developing a nontraditional “point of romance” strategy, R&R created “Utah Opera – Embrace the Romance,” and used guerilla marketing tactics to deliver this sales messages during...
Utah Opera
The R&R Partners Foundation supports the arts and the quality of life that they bring to the cities in which we do business. When the Utah Opera came to us, their ticket sales were down and they needed help bringing in a new younger audience. R&R Partners conducted research and determined that their target audience was “females intrigued by the romance and passion of the art form.” With a limited budget and a hard to reach demographic, R&R went to work.