Chrysalis: No Abuse Is OK

We knew that showing battered women would only perpetuate the cycle. So we took the exact psychological excuses abusers use to control their victims and flipped them into massive, undeniable truths. By placing unapologetic statements like “It’s not your fault” on billboards for the whole world to see, we dismantled the abusers’ narrative and proved there is no excuse for domestic violence.

Year

2025

Support Type

Pro Bono

Focus Area

Public Safety & Human Rights

The Challenge

Most domestic violence campaigns rely on shock-and-awe imagery that inadvertently normalizes abuse and keeps victims trapped. Chrysalis needed a way to break this psychological cycle and reach the 25% of victims who didn’t even know their shelter existed. We needed to cut through the manipulation and give survivors a safe, empowering path to freedom.

The Approach

By centering every execution around a simple, powerful call to action (noabuse.org), we seamlessly connected the physical world’s empowering messages to a digital sanctuary designed to save lives.

Empowering Victims With Lifesaving Connections

Partnering with Chrysalis meant protecting those who needed help the most. On the website, we incorporated a revolutionary safety exit that allowed victims to leave the site instantly with a single click while erasing their browsing history, creating a truly safe space for those at risk.

People Reached

600%

Increase in Web Traffic

90%

New Visitors to the Site

Increase in Hotline Calls

Chrysalis: No Abuse Is OK

The Challenge

The Approach

Empowering Victims With Lifesaving Connections

Flip the Script

Young Visionaries