Chrysalis
No Abuse is OK
We knew showing battered women would only perpetuate the cycle. Instead, we took the exact psychological excuses abusers use to control their victims and flipped them into massive, undeniable truths. By placing unapologetic statements like “It’s not your fault” on billboards for the whole world to see, we dismantled the abusers’ narrative and proved there is no excuse for domestic violence.